Here at Integral, our professional web designers are constantly striving to improve their skills and methods in order to keep ahead with the emerging web technologies and trends. This is time consuming but a hell of a lot of fun, but how has web design changed in the last decade?
Web design has changed drastically in the last decade, but why? The world of internet and technology has become incredibly different to how it was 10 years ago. Let’s take a trip down memory lane and look at some of the changes that have occurred over the last 10 years.
The Need to Be Mobile Friendly
10 years ago, there were still people who didn’t feel the need to have a smartphone. However, nowadays, pretty much everybody has a smartphone. Smartphones aren’t just used to call and text people; they are used to play games, check emails and search the internet for anything and everything. This means that if people want to search for your site, it is very unlikely they will wait until they are home and, on a laptop, and why should they? Making your website mobile is crucial, as not only do customers like it, most search engines require it for a page to rank effectively.
Scrolling Website Design
Until just a few years ago, web designers subscribed to an “above the fold” style that placed all the crucial content at the top of the page. Now websites encourage users to scroll through websites in order to find the information they require. As well as this, websites today are interactive, with features such as infographics, animations, and videos to provide visitors with media-rich, captivating experiences.
The speed of the internet has changed drastically in the last 10 years; meaning the type of content that is displayed has changed too. Back in the day of minimal or non-existent broadband internet, it was extremely rare to see videos and large imagery. However, it is now very popular as it builds brand awareness and gives audiences insights into the company’s ability to be creative and to provide unique content.
The Benefits of An Updated Website
There are multiple benefits to keep your website updated; below are the benefits which our team think are the most important.
You Stay Current – There is a good reason as to why websites today don’t look like they did 10 years ago. Flashing neon colours, extensive content and basic animations are aspects of the past. The fact is that technology has changed and now we can create bespoke websites, that not only look amazing but work effectively.
Greater Business Exposure – Today, it is crucial for businesses to have at least some online presence. What is the first thing you do when someone tells you about a product or business, you Google it, right? Meaning if your website is online you are ensuring your business gains more exposure.
Keeping Up with How People Buy – According to CEB, 57% of the purchase decision is complete before a customer calls the supplier. It is crucial for your online presence to meet the needs of your audience and present them with relevant information in order to lead them to their decision-making process.
Get in Touch
For more information about how your website can be improved for your business to become up to date with the latest trends and methods, please don’t hesitate to get in touch with us today on 01539 732144.